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Building one of the top health blogs on the web requires a soundproof brand strategy. Digital marketing is different from traditional marketing in a number of ways, and health companies need to understand how to advertise online to their target demographic.
We want to help by providing some of the secrets to successfully marketing a health blog. Read our definitive list to learn how you can optimize your companys web presence.
Inbound Marketing
Inbound marketing is almost like an umbrella term for content marketing strategies. Inbound marketing attracts readers to your site and converts them into customers. Now the process seems simple, but it involves several key steps to make it work.
The first is developing a content strategy. People search online for lots of things, but as a potential top health blog, you must position your brand as the ultimate authority on health-related issues.
The internet has many tools to help you identify your target demographic, research metrics, and find analytic data. These tools are very useful on your journey to an authority site. They will help you determine which strategies are working and which ones arent.
Blogging
Blogging is one of the most popular forms of inbound marketing. Bloggers create content in textual or visual format to share information with readers. Most online blogs are SEO-optimized with keywords and phrases that customers input when searching for health information.
The top health blogs update their site frequently with new, engaging content for readers. They add pictures and videos to visually stimulate customers. The blogs are also well-researched to provide factually correct information.
Blogging is a low-cost tactic to gain organic traffic to your site.
Social Media
Decades ago, social media wasnt a real medium, so there were no marketing techniques to attract customers to social sites. Within the last millennium, things have changed drastically. So much so that companies are hiring entire teams just to manage their social media accounts.
Your business needs a social media presence, and there are a lot of sites to choose from. Practices like Robinson Cosmetic Surgery cater to a specific demographic that consumes a lot of social media.
The top health blogs use Facebook, Instagram, and Twitter to share content and attract readers. These sites allow users to purchase ads to promote their products/services. StumbleUpon is a lesser known site, but it helps users find websites and blogs catered to their interests.
Interact With Your Readers
Social media is great because it allows users to communicate with each other in real time. The interactive nature of these apps largely contributes to their popularity. You need to make your health blog interactive.
Engage users by posting downloadable content such as whitepapers and infographics. Trust me; people will download them if the information is useful and the formatting is aesthetically pleasing.
Build a comment section for your blog and respond to a couple of reader questions. Comment sections help you gauge your audience by seeing what they respond to.
Email Marketing and Lead Nurturing for Top Health Blogs
Capturing leads, i.e. customers, is as simple as asking them for their email address. Top health blogs post a call to action (CTA) at the end of every post to engage their readers. The CTA might be leaving their email address on the subscriber page.
Once the email is captured, owners build a subscriber list filled with clients interested in their products/services. They create email marketing campaigns using newsletters, giveaways, etc. to draw readers back to their site.
If youve found these tips helpful, we can assist you with all of your inbound marketing needs. Contact us today to get started.
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