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The need for flowers goes all year round. If you have been thinking about starting a flower shop create a marketing plan. Creating a marketing plan means having a projected sales revenue, analysis of your possible clients and the structure of the corporation. Owning a flower shop is a daunting task. You need to be hands on in the running the business. There is no need for special degree and specialization. All you need is creativity and the passion for floral arrangement.
The floral industry is rapidly growing. All year round, there is a need for flowers. Flowers are a big part of people's lives. The beauty of the flora is used in expressing emotions of sadness (death), happiness (birthdays, anniversaries, and weddings), appreciation (Mother's Day), faith, commemoration, and the list goes on and on. Because of the growing demand, having a floral business also means earning high revenue.
Like any other business, there is risk. Potential problems that you will encounter along the way would be on dealing with perishables. Flowers wither over time, thus a large portion of the days task is focused on daily inventory. If flowers come in poor condition upon delivery the aesthetics of the flowers may be poor.
The biggest worry in running this kind of business is sudden changes in weather and climate. Flower shops deal with delicate items, florist purchase raw products and beautify them so it will change to goods. This is what makes it hard in the floral industry.
One of the main reasons why entrepreneurs flock into the floral industry is because you don't really need a big capital to start the business. You just have to rent a shop, buy a cooler or refrigerator, order flowers in bulk, purchase materials for the bouquet like ribbons, cards, etc and a small workforce of flower arrangers. Thus the business is manageable.
Starting a floral business can be a very rewarding career because it makes you a part of someone else's life. For instance, when sending out flowers to a funeral you need to prepare yourself for the emotions and the sadness that the flowers can bring upon the family. In the same manner, you are part of someone else's happiness when a loved one gives a bouquet to someone special. All these people are not simply looking for flowers. They need someone who can help them express their emotions through flowers. As a florist your task is to maintain professionalism while building rapport with your customers.
